LGN Louis-Gabriel Nouchi Autumn/Winter 18-19 Campaign


After his first inaugural show during Paris’s Fashion week in the official fashion calendar, LGN Louis-Gabriel Nouchi unveils its first campaign AW 18-19.

For this campaign, LGN Louis-Gabriel Nouchi highlights the importance of the sensual poetry of clothing with its signature precepts: wear as a form of ennoblement, customizable or reversible pieces, and tailoring as a second skin.

In an ambiance of melancholy, skin becomes an integral part of our apparel. The aethestic here closely echoes its reference films of the 1990’s, illustrating to us expectancy, the cold aura of modern computing in conflict with the sensual demeanor of the model Eliott Margueron.

This series, produced in close collaboration with photographer Nagib Chtaib, with whom the label has partnered with before, lingers in this sustained reflection on the private and the public, the role of the observer before an image and the place of man in the contemporary urban milieu.

The treatment of certain images –– unfocused, blurred, anonymous portraits –– are in line with the work of Nam June Paik and Dan Graham, in desire to continue the reflections of these artists in our modern world, obsessed by its own image.


Photograph: Nagib Chtaib
Model : Eliott Margueron
Make-up : Vanessa Bellini
Art Direction : Adrien Simon Poznanski

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