Balenciaga – « Live to Love » – Fall/Winter 2020-21 Campaign
A story of connection. The new Autumn Winter 2020 collection campaign film by Balenciaga aptly titled ‘Live to Love’ is a welcome moment of respite amongst the world’s many ground-hog days and darker times. The campaign was filmed in Berlin in January earlier this year by Maurus vom Scheidt. The Balenciaga Autumn Winter 20 collection is a celebration of contemporary life. From the conversations, the activities, and the objects that can offer us feelings of comfort and confidence, wherever we are. The film itself is a series of heartwarming vignettes and a buildup of emotional music that conjures the almost teary-like internal-stomach feels of the Love Actually airport montages. If you know you know. We follow several stories of real connection between people from all walks of life in several familiar scenarios. The film highlights those ever-important moments and the smallest of gestures that have the ability to make a huge difference in a person’s day or even their life. From delicate dancing with your significant other to reconnecting with a family member, buying a coffee for a classmate, providing much-needed comfort for a loved one, meeting a new friend, or even an act of kindness to a stranger.