Ernest W. Baker – Spring/Summer 21 Lookbook





As a beautiful Family souvenir, the sweater or the jacket you stole to your grandfather’s closet during a holiday trip while all the family watch old VHS of the old-time they shot to remember. Ernest W. Baker released during the Digital Paris Fashion Week his SS21 Short film and lookbook. Founded in 2017 by designer duo Reid Baker (American) and Inês Amorim (Portuguese), the label is a vision of the co-founder’s Grandfather, and an early Detroit ad man serves as a muse for the brand’s identity.



Creative Direction: Inês Amorim & Reid Baker
Cinematographer: Juri Fantigrossi
Photographer: Vladimir Kaminetsky
Styling: Mauricio Nardi
Casting: Kyra Sophie
Models: Jakob Elinghoff, Côme Lart, Cláudio Cabral & Daniel Ferreira
Voice: Ernest W. Baker
Sound Design: Maurizio Bergmann
Archive Family Video Provided By: Ernest W. Baker

Courtesy of ©ERNEST W. BAKER / PR Consulting Paris


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